Enterprise-Wide Transformation at a Global Technology Company
CONFIDENTIAL CLIENT
Situation: A global B2B SaaS company was undergoing an enterprise-wide transformation that included sunsetting 4 product lines. The change carried significant risk: potential customer churn, declining employee morale, and loss of confidence during strategic reset.
Action: I partnered with executive leadership and external advisors to ensure communications supported the company’s transformation priorities and execution timeline. My role included developing and executing the customer messaging strategy for the product sunset, and launching an internal communication strategy to maintain alignment and momentum during change.
Outcome:
Customer trust was maintained through a complex transition, supporting retention during a high-risk product change. Internally, alignment and morale strengthened as global teams gained clarity on priorities and direction. The internal communications program became a primary channel for leadership updates and coordination, with an employee newsletter averaging a 138% read rate. Clear, disciplined communications helped protect enterprise value and supported successful execution of the broader transformation.